PPC Mangement

We Will Maximize Your ROI With Google Adwords


that gets results

PPC ads for either a product or a service can be an enormous revenue stream if done properly. If done the wrong way, they can suck a lot of money out of you extremely quickly. Let our PPC experts manage your ad campaigns to ensure you get the maximum ROI.

Robert W. From Gensys Technology Systems says

Why use multiple marketing companies when Janis Marketing does it all? We got an amazing website that brings us great leads on a daily basis. Working with Josh was a great experience, and if you need a website, I wouldn’t recommend anyone else.

Our Skills

To rank a website competitively on Google you need to establish authority and relevancy. SEO isn’t easy, but here is how we do it:


Google Ads

When it comes to search engines, Google dominates in regards to traffic, so that is our focus with PPC campaigns. Google AdWords is extremely complex, and it is critical to have your ad campaign optimized correctly in order to rank high on it and get the results you are looking for.


Bing Ads

While Bing does not get as much quality traffic as google, being that it combines with Yahoo on its ad platform, it is a good resource to use for Ads if we are looking to gain as many leads as possible. We know how to optimize these ads for maximum ROI.


Facebook Ads

Just about everybody has a Facebook account, and a good majority of Facebook users are on it frequently throughout the day. This makes Facebook Ads a valuable marketing tool, if used correctly. We know how to target, optimize, and craft your ad for amazing results.

Keyword Selection

Similar to organic SEO campaigns, you will want to select keywords that that get a high volume of traffic that is relevant to the product or service you are selling. Once the keywords are determined, we then need to decide whether to use “broad” or “specific” keyword settings on the ad campaigns, which can make all the difference with success or failure.

Bid Price

Establishing the right cost per click is a very important step for both budgeting purposes and for AdRank, which will effect where your ad is placed. We do through research to determine the best price point to use for your keywords while not blowing your budget.

philadelphia seo

Negative Keywords

It is just as important to select the right negative keywords so you maximize your budget and do not blow it on wasted traffic. For example, if you are targeting the phrase “Dallas divorce lawyer”, we would use the negative keyword “free” to eliminate any individuals looking for a free divorce lawyer in Dallas.

Landing Pages

For maximum ROI, different ads should be created for different keyword groups. To maintain relevancy and maximize conversions, these ads need to click through to keyword specific landing pages designed specifically for that traffic.